The redesign of this Confidential Coffee Company’s Dallas workspace is guided by four core principles:

1. Connecting partners to their local communities: Regional offices share a base palette enriched by the local community's unique essence. In Dallas, this translated into a refined, tailored look with rich wood tones in an industrial context with rotating local murals.

2. Connecting partners in regional centers to retail: Regional centers support retail stores, so understanding the retail experience is vital. The design replaces traditional reception with an immersive coffee bar experience, featuring furniture, materials, and coffee machines from this brand’s stores.

3. Connecting partners to one another: The space fosters community with communal tables and common spaces, facilitating meetings, coffee tastings, and alternative work settings. Partners are encouraged to display their favorite mugs to enhance their sense of connection and belonging.

4. Connecting partners to the craft of coffee: Coffee expertise is essential, so the redesign incorporates a coffee bar at the entrance and a smaller coffee experience bar in the work area for experimenting with pour-over methods.

These connections empower this world-renowned coffee brand to continue its mission of inspiring and nurturing the human spirit, one cup, one person, and one neighborhood at a time.